"No name No slogan" is a personal research project at the intersection of naming, graphic design and visual culture.
It is a collection of fictitious brands: short sessions of ideas embodied in the form of logos, names and microidentities.

The project arose as an alternative to the utilitarian approach to branding, where each element must “work” for the task.
Here, everything is the other way around: names and forms do not emerge from business goals, but from play, associations, random phrases and visual impulses.
This is a space for warming up, sketching and experimenting with form without regard to briefs, target audiences and approvals.

Each work is a closed cycle: from idea to visual image. No cases, no “before/after” versions.
Sometimes it is a graphic joke, sometimes a neat exercise in typography, sometimes absurdity with a professional finish.

noname noslogan is an attempt to separate form from function and see what remains. This is not a portfolio or an art project in its purest form, but rather a visual sticker pack of thoughts: useless, but alive.